Watches are much more than a way to keep the time. In fact, it could be argued that telling the time isn’t the reason most people buy watches at all anymore. Instead, watches have become fashion statements, fitness devices, and minicomputers. So, which watches are the best sellers? Read on to learn about the top designer watches, luxury watches that won’t break the bank, and the top smartwatches in 2021.

Best Selling Luxury Watches

People buy luxury watches for several reasons. First, they make a huge statement. After all, a Rolex has long been seen as an indication of status. Second, many people enjoy collecting watches, much as others enjoy coin collecting or antique collecting. Thirdly, luxury watches tend to retain their value, making them an investment. Here’s what to know about some of the top selling luxury watch brands.


Rolex watches may be the gold-standard when it comes to high-end watches. Rolex watches are unique in that they don’t just hold their value, they often increase in value over time. Rolex watches are synonymous with timeless refinement and elegance, making them a bestselling watch brand.

TAG Heuer

TAG Heuer watches are interesting because they are expensive, designer watches, but most of them are considered sports watches. Since 1860, the Swiss watchmaker has been known for precision timekeeping coupled with undeniable style. TAG Heuer watches are collectors items and constantly in-demand.

Ralph Lauren

Ralph Lauren is an iconic American brand known for classic sophistication. Although many Ralph Lauren watches retail in the thousands, they are more affordable than a Rolex. With myriad styles ranging from sporty to elegant, Ralph Lauren watches frequently top the list of best-selling watches.

Patek Phillipe

As a lasting family-owned luxury watch manufacturer, Patek Phillipe are luxuriously understated. Known for being elegant, reliable, and made of the finest artisanship, Patek Phillipe watches are often on every collector’s wish list.


Omega is another top selling Swiss watch brand that routinely makes the most popular lists. Although Omega may not boast the same household name recognition as a Rolex, these watches have a large following. It doesn’t hurt that many of their styles are a bit more affordable than a Rolex.Other popular luxury watches that didn’t necessarily make the top 10 list include Zenith, Tudor, Vacheron Constantin, Van Cleef & Arpels, Panerai, and Hublot.

Best Selling Affordable Designer Watches

Not surprisingly, less expensive watch brands are also on the list of the most popular watch brands. Though they may not be as coveted, or attractive to collectors, these brands offer premium quality and style at a reduced price.


Citizen watches are an affordable luxury watch that remains consistently popular. Though citizen watches aren’t known for maintaining value the way a Rolex would, they are far more affordable for people, with many styles available for less than $1,000.


Although Movado isn’t necessarily in the same category as Rolex and TAG Heuer, they are considered luxury watches, albeit more affordable. Today, Movado watches are perhaps better known for being a trendy fashion item as opposed to a collector’s item.


As far as watchmakers go, Fossil is a relative newcomer, emerging in the mid 1980’s. However, they quickly became wildly popular, and continue to reign as a dominant, but affordable watch. Incidentally, Fossil also happens to license products to other designer brands including Karl Lagerfeld, Kate Spade, Mac Jacobs, and Michael Kors.

Other designer but affordable watches that didn’t make the list, but remain extremely popular include Meistersinger, Bulgari, Guess, Timex, and Montblanc.

Best Selling Smartwatches

Some of the best-selling watches today, aren’t what you’d think of when you hear the term “designer watches.” However, smartwatches have rapidly become super popular, as they serve as a wearable computer, phone, watch and fitness tracker all in one.

Apple Watch

The Apple watch took the smartwatch world by storm and continues to dominate as a best-selling watch brand. More tablet than watch, these wearable computers are known for offering fitness tracking, in addition to serving as a phone, and tablet all in one.

Samsung Galaxy Watch

For fans of Android operating systems, the Samsung Galaxy Watch stands as the clear winner in most popular smartwatches available. The Samsun Galaxy Watch provides incredible fitness tracking, and plenty of app storage for music and more.

Other popular smartwatches include those made by Fitbit, Garmin, and Amazfit.

Where to Buy Best Selling Watch Brands

If you’re ready to treat yourself to a new watch, don’t limit your shopping to traditional retailers. Expand your search to include online sellers and pawn shops. Just be sure if you’re buying online, you have a way to verify the authenticity of the item before you hand over your money. Avoid mailing money before you see the item yourself in person. Be sure to meet a seller at a well-lit and populated venue if you don’t know them. Likewise, if you’re shopping for a luxury watch at a pawn shop, ask for verification of authenticity. You may also want to inquire about a return policy.

Central Mega Pawn Buys and Sells Top Selling Watch Brands

At Central Mega Pawn in Ontario, we buy and sell the globe’s leading watch brands. In addition to the best-selling brands, we also buy and sell watches from brands including:

  • Piaget
  • Cartier
  • Blancpen
  • Chopard
  • Grand Seiko
  • Hermes
  • Shinola
  • Chanel
  • Longines
  • Breitling
  • Many others

We can’t speak for all pawn shops, but at Central Mega Pawn, we have been buying and selling designer watches for decades, and we can assure you that we don’t buy or sell knockoffs. Our experienced pawnbrokers have been in the business for many years and know exactly what to look for when customers bring in a designer watch to sell.

Central Mega Pawn is the fastest growing pawnshop in the Inland Empire. Located on Central Avenue in Ontario, we are convenient to nearby cities including Pomona and Upland is open seven days a week from 8:30 am – 6:00 pm. Central Mega Pawn also has an online store with thousands of items for sale.